CHINA’S AWARD-WINNING AI MARKETING TECHNOLOGY

Who We Are

PART OF CHINA’S LEADING AD TECH COMPANY

01.

INCREDIBLE SCALE

Traffic: 50 Billion Bid Request Per Day, covering 99% netizens throughout PC, Mobile, Video & APPs in China
Data: With 3rd party data providers, DMP with over 2 Billion audience profiles for precise targeting

02.

AWARD-WINNING AD TECH

China’s most advanced marketing technology acquired over 40 industry awards, highly recognized by market and authorities
DSP performance outshines other China’s top DSPs, according to RTB Asia Report

03.

STRONG INSTITUTIONAL SUPPORT

Backed by several publicly-listed companies in China with strong financial and industry support

COMPANY AT A GLANCE



50 Billion

Bid Request/ Day



8,382

Clients



> 50,000

Campaigns



> 150,000

Travel Bookings



99%

Netizens Covered



> 100 Billion

Audience Data Transformed



20-30% Enhancement

By Automatic Optimization

Our Mission

Be The Trust Partner To Empower Marketers
To Effectively Connect & Convert Chinese Consumers

Demystify Marketing in China

What We Do

Core Competency To Demystify Fragmented China Market



Open-to-connect Platform

Powerful Omnichannel Platform with Direct Connection to All Major Media, Data and Brand Safety Sources



Multi-Dimensional Audience Profiling

AI -Powered Data Capabilities to Comprehend Real-Time Audience Needs Throughout Consumer Journey



Full Automation

Built-in Auto-Optimization to Provide Insights and Deliver Results



Customized Advisory

Professional Team With Extensive Experience To Overcome Hurdles In Complicated China Landscape

DIGITAL MEDIA IN CHINA V.S. WORLD

China

Censorship

Require business registration documentations

Industry Standard

No required standard resulting in different ad sizes

External Control

Very strict control under government regulations

Auditing

Creative assets and entities are audited

Measurement

Only few ad tracking party accepted

Global

Censorship

No need to submit
any official documents

Industry Standard

IAB plays a strong role in setting rules for digital media restricting the ad sizes etc.

External Control

No significant control
in open exchange

Auditing

Machine audit, quick turnaround

Measurement

Third party ad serving/trackers applicable

ALL–ROUNDED SUPPORT ON

CENSORSHIP PROCESS

Unclear on censorship procedures and required materials

Provide list of required document to get well prepared for creating new account

Creatives and landing page might violate regulation in China

Pre-check on creative and landing page to avoid sensitive contents causing long censorship time

Taking long period of time on censorship



Meet Global Standard with Local Expertise

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