Although a traditional method, Out-of-home advertising (OOH) has evolved in the past decade. Everyone spends time outdoors and travels daily. Unlike digital advertisement, having an Out of Home Advertisement in prime locations ensures your audience has absolutely no choice not to miss it. It is in fact still just as impactful as a powerful alternative to online advertising.
YSIS ASIA offers Out of Home Advertising (OOH) services for:
Billboards (commercial & industrial locations)
Elevator Digital Billboard
Building Digital LED
BTS Sky Train
Metro Rail Train
Airport Advertising (International and Domestic)
Taxis, Motorbikes, Tuk Tuks
Out of Home (OOH) advertising is a marketing effort that targets audiences when they are outside their homes, typically in public spaces. OOH advertising is designed to reach consumers as they go about their daily activities, such as commuting, shopping, or socializing. It includes a variety of advertising formats and mediums.
Advertising Formats:
– Billboards: Large, static or digital displays often placed alongside highways, roads, or in high-traffic urban areas.
– Transit Advertising: Advertisements on public transportation vehicles (buses, subways, trains) and transit shelters or stations.
– Street Furniture Advertising: Advertising on items such as bus shelters, benches, kiosks, and information panels.
– Digital Screens: Electronic displays in high-traffic areas, malls, airports, and transit hubs that can showcase dynamic content.
– Posters and Bulletins: Smaller, static ads that can be placed in various locations, including on city streets and in shopping centers.
– Spectaculars: Large, eye-catching displays on buildings or landmarks in prime locations, often used for special campaigns or events.
– Mobile Billboards: Vehicles equipped with large ad displays that drive through target areas to increase exposure.
– Experiential Marketing: Interactive and engaging brand activations in public spaces to create memorable experiences.
Location Selection:
– Carefully choose the locations for OOH advertising to maximize visibility and target the intended audience.
– Consider factors like traffic patterns, demographics, and the nature of the campaign.
Creative Design
– Create visually appealing and impactful ad designs that can quickly convey the message to a mobile audience.
– Consider the size, format, and content that works best for the chosen OOH medium.
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