jos55 Public Relations Agency in Bangkok - YSIS ASIA Group

Public Relations

Think local, Act global

YSIS PR is a Public Relations Agency under YSIS ASIA Group, providing you with a one-stop marketing solution for integrated marketing communications. Our services range from integrated offline & online communications and lead generation. We can manage your communications needs locally and regionally.

Public relations (PR) is a strategic communication discipline focused on building and maintaining a positive image and reputation for organizations, brands, individuals, or entities in the eyes of their target audiences, stakeholders, and the public at large. PR involves a range of activities and techniques to manage perception, influence opinions, and address issues. Here are the key elements involved in public relations:

Strategic Content Development

Press kit preparation

Executive Group Interviews

Corporate Communications

Media Relations

Media Invitation & RSVPs

Press Release Dissemination

Product Launches & Interviews

Integrated Marketing Communications Strategy & Execution

Press Conferences / Press Event

Content Creation

CSR Campaign

What we do :

Strategy and Planning

– Define PR goals and objectives that align with overall business or organizational objectives.
– Develop a strategic PR plan outlining key messages, target audiences, tactics, and a timeline.

Media Relations

– Build and maintain relationships with journalists, reporters, and media outlets.
– Pitch news stories, press releases, and expert commentary to secure media coverage.
– Respond to media inquiries and requests for interviews.

Content Creation

– Create compelling and informative content, including press releases, articles, blog posts, and social media updates.
– Develop multimedia assets such as videos, infographics, and visual storytelling elements.

Crisis Communication

– Develop a crisis communication plan to address and mitigate potential crises or issues.
– Handle crisis situations by providing accurate and timely information to the public and stakeholders.

Reputation Management

– Monitor online and offline conversations about the organization or individual.
– Address negative comments, reviews, or news articles and work to maintain a positive reputation.

Stakeholder Engagement

– Identify and engage with key stakeholders, including customers, employees, investors, and community members.
– Build relationships and foster goodwill among these groups.

Social Media Management

– Manage and curate social media profiles to engage with the audience and disseminate key messages.
– Respond to comments and interact with followers to maintain a positive online presence.

Event Planning and Promotion

– Organize and promote events, press conferences, product launches, and other activities to generate media coverage and engage stakeholders.

Thought Leadership

– Position individuals or organizations as thought leaders in their respective industries or areas of expertise.
– Secure speaking engagements, guest authorships, and interviews.

Public Affairs

– Engage with government agencies, policymakers, and regulators to influence public policy decisions.
– Advocate for the organization’s interests and communicate its stance on relevant issues.

Community Relations

– Establish and maintain relationships with local communities where the organization operates.
– Participate in community events and support charitable initiatives.

Measurement and Evaluation

– Use key performance indicators (KPIs) to assess the effectiveness of PR campaigns.
– Evaluate media coverage, audience sentiment, and the impact on brand perception.

Ethical Practices

– Adhere to ethical standards and transparency in all PR activities.
– Disclose conflicts of interest and maintain honesty and integrity in communication.

Budget Management

– Allocate and manage budgets for PR campaigns and initiatives.
– Ensure cost-effective use of resources.

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Generating PR & Sales For Your Business!

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