YSIS PR is a Public Relations Agency under YSIS ASIA Group, providing you with a one-stop marketing solution for integrated marketing communications. Our services range from integrated offline & online communications and lead generation. We can manage your communications needs locally and regionally.
Public relations (PR) is a strategic communication discipline focused on building and maintaining a positive image and reputation for organizations, brands, individuals, or entities in the eyes of their target audiences, stakeholders, and the public at large. PR involves a range of activities and techniques to manage perception, influence opinions, and address issues. Here are the key elements involved in public relations:
Strategic Content Development
Press kit preparation
Executive Group Interviews
Corporate Communications
Media Relations
Media Invitation & RSVPs
Press Release Dissemination
Product Launches & Interviews
Integrated Marketing Communications Strategy & Execution
Press Conferences / Press Event
Content Creation
CSR Campaign
What we do :
Strategy and Planning
– Define PR goals and objectives that align with overall business or organizational objectives.
– Develop a strategic PR plan outlining key messages, target audiences, tactics, and a timeline.
Media Relations
– Build and maintain relationships with journalists, reporters, and media outlets.
– Pitch news stories, press releases, and expert commentary to secure media coverage.
– Respond to media inquiries and requests for interviews.
Content Creation
– Create compelling and informative content, including press releases, articles, blog posts, and social media updates.
– Develop multimedia assets such as videos, infographics, and visual storytelling elements.
Crisis Communication
– Develop a crisis communication plan to address and mitigate potential crises or issues.
– Handle crisis situations by providing accurate and timely information to the public and stakeholders.
Reputation Management
– Monitor online and offline conversations about the organization or individual.
– Address negative comments, reviews, or news articles and work to maintain a positive reputation.
Stakeholder Engagement
– Identify and engage with key stakeholders, including customers, employees, investors, and community members.
– Build relationships and foster goodwill among these groups.
Social Media Management
– Manage and curate social media profiles to engage with the audience and disseminate key messages.
– Respond to comments and interact with followers to maintain a positive online presence.
Event Planning and Promotion
– Organize and promote events, press conferences, product launches, and other activities to generate media coverage and engage stakeholders.
Thought Leadership
– Position individuals or organizations as thought leaders in their respective industries or areas of expertise.
– Secure speaking engagements, guest authorships, and interviews.
Public Affairs
– Engage with government agencies, policymakers, and regulators to influence public policy decisions.
– Advocate for the organization’s interests and communicate its stance on relevant issues.
Community Relations
– Establish and maintain relationships with local communities where the organization operates.
– Participate in community events and support charitable initiatives.
Measurement and Evaluation
– Use key performance indicators (KPIs) to assess the effectiveness of PR campaigns.
– Evaluate media coverage, audience sentiment, and the impact on brand perception.
Ethical Practices
– Adhere to ethical standards and transparency in all PR activities.
– Disclose conflicts of interest and maintain honesty and integrity in communication.
Budget Management
– Allocate and manage budgets for PR campaigns and initiatives.
– Ensure cost-effective use of resources.
Generating PR & Sales For Your Business!